You should know inside and out at least one software package, commonly used by the mass computer market or by a particular industry.
But it's not enough to be a software egghead--you'll also need the ability to communicate your knowledge to others.
We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
AMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure.
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect.
Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
But if you're intimately familiar with one or more software packages, then you can transform the virtually flummoxed into virtual wizards (or at least computer-savvy souls) with a computer-training business.
This is a hot field--according to the International Data Corporation, the worldwide market for technical computer training is nearing the billion mark, with an annual average of ,200 spent for information systems staff training and ,000 per person spent on general staff training.
This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.
By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.