Essay Find You Soundcloud Problem Solving Group Activity
Andy’s team were also interested in increasing daily active listeners, and trying to increase the frequency of visits during each period.
It's not always very meaningful to look at a blended industry average, but rather to try to look at category average benchmarks for these kind of things.” Their team mined for data from providers like Adjust, which publishes retention data by category, and covering every category in the app store, and Similar Web, which provides data for both web and for Android. What were the “great,” “good,” and “bad” benchmarks that Sound Cloud stacked itself against?
“I'll start with a caveat that I can only talk about user retention here, not listener retention.
Sound Cloud has notoriously high user retention, so I wanted to dig in to find the most useful takeaways from the years of experiments that Andy instrumented from the group up.
Around late 2014 to early 2015, the Sound Cloud team identified retention as an area of improvement, especially on the mobile side.