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This intensive growth strategy involves providing entirely new products or entering new markets or market segments.Ford already has global operations, which means that market development is not as significant as it has been for the business in its early years.This intensive strategy entails selling more products to current customers to grow the business.
Ford’s generic strategy changes over time, although its original generic strategy of cost leadership remains a significant force.
Ford’s generic strategy and intensive growth strategies determine the company’s approaches to grow its business.
Five global architectures is a long way from the original 30 that Ford once had.
Still, it’s a strategic step that the carmaker plans to do in the coming years, as it builds on what former CEO Alan Mulally has accomplished during his term.
Today, given its current One Ford plan, Ford Motor Company has been moving its generic strategy to emphasize differentiation for competitive advantage.
Ford still maintains its cost leadership generic strategy.GM used its generic strategy of broad differentiation to offer a wider array of products.Americans were gaining higher wages and started valuing style and design, and not just low prices.The intensive growth strategies define specific approaches used to support Ford’s growth. Initially, Ford’s generic strategy was cost leadership.This generic strategy supports business competitive advantage on the basis of cost reduction and low prices to attract customers.A strategic objective based on this intensive growth strategy is to increase R&D investments for product innovation to improve business growth and competitive advantage.This intensive growth strategy supports Ford’s generic strategy adjustment toward broad differentiation. Market development is only a minor or supporting intensive strategy for Ford’s growth. Ford personnel and/or dealership personnel cannot modify or remove reviews.Maritz CX moderates public reviews to ensure they contain content that meet Review guidelines, such as: ‣No Profanity or inappropriate defamatory remarks ‣Fraud ‣No Personal Identifying information (e.g., customer phone number or email) ‣No Competitor references (e.g., another brand or dealership) ‣Dangerous behavior (e.g.Ford succeeded in attracting customers based on this generic strategy.A strategic objective for competitive advantage based on this generic strategy is cost minimization through process streamlining.