Therefore the major target market would be the general population of commuters, workers and people living within the neighbourhood, who would like widely desirable, yet religiously conscious meals.
The coffee market is growing, and everyone eats good food, thereby signifying a need for our services.
Subway is directly opposite and a Roosters Chicken is close by (Google Maps, 2010), both of which could prove a threat for lunchtime meals.
However, unlike these competitors, Enilson’s Café provides seating space and lunchtime food.
Competition, cost-plus and market oriented pricing would be adopted for the different products we have on offer.
Several promotion strategies would also be adopted to promote the business.
However, information pack and booklets would be sought form the Healthy and Safety Standards agency within Ealing.
The business is required by law to register premises used for food businesses, and strictly follows food safety regulations (Ealing, 2010).
Carbonated and no-calorie soft drinks would also be sold.
A variety of cake, muffins, sandwiches, crisps, and chocolates amongst others would be sold within the café.