Review Of Literature On Brand Awareness

Review Of Literature On Brand Awareness-16
Research implications/limitations – The present study did not examine feedback effects and included consumer categories only and no individual-differences variables.It is recommended that future research examine feedback effects and include additional consumer categories, B2B categories and individual-differences variables such as variety seeking and innovativeness. Findings- The study covers the owners of bikes living in the major cities of the State of Punjab and the Union Territory of Chandigarh.

Research implications/limitations – The present study did not examine feedback effects and included consumer categories only and no individual-differences variables.It is recommended that future research examine feedback effects and include additional consumer categories, B2B categories and individual-differences variables such as variety seeking and innovativeness. Findings- The study covers the owners of bikes living in the major cities of the State of Punjab and the Union Territory of Chandigarh.

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Findings – It is found that current purchases are affected by brand image mostly directly and by brand awareness mostly indirectly.

Different types of brand awareness have been identified, namely brand recall and brand recognition.

Key researchers argue that these different types of awareness operate in fundamentally different ways and that this has important implications for the purchase decision process and for marketing communications.

2) Chidambaram and Alfread (2007), Purpose- to study that there are certain factors which influence the brand preferences of the customers.

Approach- Within this framework, the study reveals that customers give more importance to fuel efficiency than other factors.

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