Consequently, the adoption of such platforms is growing.Such fast adoption is evidenced by the growing number of users in various social media networks ranging from social media platforms such as Twitter, Snapchat and Facebook.In the United States, use of the Internet is very frequent especially amongst the teenage groups, and hence sharing of products is highly convenient.Tags: Thesis For MusicThe Act Of Writing Canadian Essays For CompositionWellesley Why EssaySolving Problems With Systems Of Linear EquationsEssay On Uses Of Computer In Modern WorldStarting An Essay IntroductionEssay Speaking ListeningSpanish Essay PhrasesIb Chemistry Extended Essay CriteriaDoes Homework Really Help
There has been a remarkable outburst in social media usage in the past decade.
Social media platforms are increasingly growing as developers come up with better applications and new features.
The world has progressively been transformed into a global village where trans-continental communication is ubiquitous.
Consequently, sharing of ideas, cultural exchange among other factors is faster and easier.
According to research in the use of social media, it has been identified that customers who use these platforms during their shopping experiences are likely to spend more than those who do not.
According to research, 68% of American teenagers use Facebook as their primary social networking platform and teenagers are highly vulnerable in terms of self-development and they are faced by decision making challenges when it comes to fashion spending, especially for the young women adolescents (Perloff, 2014).
The use and consequent impacts of social media in spending habits is a particularly critical area in understanding consumer behavior.
By understanding social media usage and preferences for particular goods, organizational marketers can develop strategies for product positioning.
The use of digital ads by fashion marketers creates a big opportunity for the populations to view and share the products before actual purchase, which tends to influence the spending habits during the actual purchase (Okazaki & Taylor, 2013).
Teenagers and other consumer groups have turned to social media for fashion inspiration and digital purchase of these products.