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For an increasing number of wine merchants, wine storage is the answer.
If you are a storage professional, is wine storage for you?
Wine Industry According to the publication Wine Business Monthly, total wine sales in the US increased 4.4 % in 2003, "not at the rates the wine industry had previously taken for granted." Frankly, for independent retailers in markets with a new or increasing club store presence, a four percent increase may even have been a dream.
Club stores like Sam's Club and Costco, and discount merchants like Trader Joe's and Cost Plus are causing independent retailers to re-evaluate their finances and take a hard look at their options.
In a quest to differentiate themselves from their competition, fill unused space and maximize revenue per square foot, some creative storage facility owners and managers have begun to research adding specialty wine storage to their services.
Through case studies with four distinctly different wine storage providers, we compare entering the wine storage service industry through the wine business and the storage business, and discuss the benefits and drawbacks of each.
But no matter how skilled they are, business plan writers can't be effective without the direct input of the business owner.
Startup entrepreneurs are well advised to materially participate in the writing process, even after they have engaged a proven professional.
How can I stabilize my bottom line in a fluctuating economy?
How can I increase my revenues without increasing my inventories or my payroll?