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Tell how you plan to present your company to customers.List the tactics you plan to use to find new customers. You might want to write out your current marketing tactics and any new ones you want to try.
You will also need to give details on your business’s industry. You might use your market analysis to create this section.
You might also use statistics from other businesses that have researched your industry.
A SWOT analysis looks at your business’s strengths, weaknesses, opportunities, and threats.
You will look at your business’s strengths and direction, as well as obstacles that might stand in your way. The goals can be about anything related to your business: customers, income, expansion, etc.
List the resources you need to make your marketing tactics work (e.g., manpower, money, partnerships).
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You might want to include a section about your employees.
You can list what your current staff looks like and what type of leadership and teams you have in place.
You might want to give multiple scenarios in the strategic plan.
Consider what you will do if you don’t get as much money as you want or if you get far more than expected.