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Logos refers to the part of rhetoric that deals with rational persuasion.
These include such topics as: A lot of energy is taken up by people yelling about these issues at each other on platforms such as Twitter and Facebook.
But what if you could make a great, beautiful argument that not only emotionally moves the people who read it but also convinces them that your position on the issue is the right one? It is worth discussing each of these elements in turn.
If you have some pundits or commentators that you follow on Twitter, then this is probably because to you, those people have ethos.
You trust them to provide an accurate and meaningful opinion that can help guide your own thinking on the issue at hand.
Write a great persuasive essay by first picking a topic that interests you, then make an outline of your arguments before you start writing.
Start with a strong thesis statement, support your argument with facts and emotional appeals (logos and pathos); however, don't rely too much on pathos.
This is a way of communicating to the reader that the author is not just some random guy off the street, but rather someone who has spent a lot of time exploring his subject and thus has authoritative knowledge of that subject.
This would enhance the author's ethos in the eyes of the readers, and they would be more likely to listen to him and take him seriously.
In fact, pathos may well be the most commonly used element of rhetoric, for the simple reason that it is easy to use, especially if you aren't good at logos: you could try to persuade people by just scaring them or angering them, as opposed to making a rational argument that truly convinces them.
Pathos is very common in almost all political news rhetoric today.